UX CREATIVE DIRECTION
I was a part of the executive team that directed Country Cascades Waterpark Resort's 30 million dollar expansion. This included a rebrand of the resort's UX strategy, adding a storyline consisting of seven Forest Friend characters.
THE BOOK THAT STARTED IT ALL
The book, Beary Bear Discover's The Treehouse of Imagination, was the blueprint for the expansion. My role was a Creative Director for this book, making sure it aligned with our goals and branding.
REVAMPING THE SPACE
With 90+ new rooms, 7 venues, an arcade, gift shop, coffee shop, and more, I helped guide the branding to align with on-property experience.
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This ensured that guests have an immersive experience, where the storyline is around every corner.
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EXAMPLE
EXAMPLES
MARKETING UX
In addition to on-property strategy, my role was to implement successful marketing strategies to fully launch the UX Marketing. This included optimizing social media, mobile website design, commercial ads, and brochure implementation.
EXAMPLE
LinkTree for Mobile
Instagram Stories to familiarize guests
Hero Page Videos
Mobile Website Design